Your employees always do what you want, correct? If the answer is no or not always, we urge you to look at your internal communication strategies. We are in the communications age, yet so many companies fail to use communications to their advantage in streamlining performance expectations. Companies often still treat communications in an ad hoc fashion, assuming “someone” will get the information in “some form” and will understand what is expected of them. These companies are often bewildered and upset when employees fail to follow-through. The companies who get the “A” are those that treat communications in an intentional and proactive fashion. A well thought-out communications plan has goals, deadlines, success measures and management commitment.
C Content Content must be relevant, correct and well presented. O Oral Oral communications still have the great impact and are less likely to be misunderstood. Oral messages incorporate tone of voice, body language and real time two-way interaction. M Multi-Media Use different media to communicate. The more senses used, the more effective the communication. M U Up – Lifting Accent the positive and keep it light. N Numerical Numerical data can be powerful. Provide data to support your message. I Informative A message should be informative and not fluff. C Culture Communications should link an aspect(s) of company culture to support the message. A Audience Know the demographics and needs of the audience to whom the communication is targeted. T Timely Think “one-minute manager”. Communications need to occur in a timely fashion to the topic being conveyed. I Imaginative Be creative in message and media choices. O Over Over communicate! Provide messages several times in several different medias, particularly if the message is a critical one. N Nip It Use communications to “nip in the bud” the relay of rumors and misinformation. The Company should be first to transfer a message, not the grape vine or external media.
Tightening your communications strategies increases the likelihood that relevant parties are always on the same page. Audit your practices to this formula to see how you measure up.