Do you want smart, computer savvy candidates to apply for jobs at your company? In today’s market it is a safe bet to advertise positions on various internet job sites but it is also vital to include postings on your company website utilizing a dedicated careers page. Online forums and job boards are useful to get your posting out to a broad audience, but ultimately you should include a link to direct traffic back to your company’s website. Additional information regarding the job opportunity and the company should be provided on the careers page. Providing a direct link for resume submissions on your website is a prime way to “seal the deal”.
Internet and job board postings should be utilized to attract attention and to provide basic information regarding the opportunity. To dive deeper and learn more about your organization, savvy job seekers will visit your company’s website. Once you have succeeded in getting the potential applicant to your site, you want to make it easy for them to apply directly without going back to the original posting. Make it convenient to avoid losing individuals who may not want to invest the time flipping back and forth between pages. This is especially true for passive job seekers who happened across your job posting.
Your careers page should be well crafted and easy to use, allowing candidates to submit resumes via upload or email. Avoid forms that require candidates to retype their resume or require extra time to cut and paste and/or reformat. Qualified applicants, especially passive job seekers, may not be willing to navigate through a cumbersome process to submit a resume. Make it simple and easy for anyone who is interested in the opportunity to apply.
Maintaining consistency across your entire site sends a positive, cohesive, message to potential candidates. Your careers page introduces potential candidates to your employment brand and should maintain a consistent look and feel to the rest of the website. Employment branding shows potential employees why they want to work for your organization and is a call to action to apply.
Some items to consider including on your careers page:
- Summary of your company’s benefits plan. This can include medical/dental/vision insurance, profit sharing, retirement accounts.
- “Perks” offered to employees such as flexible schedule, telecommuting, and any other special benefits you offer to your employees. >
- A description of the products or services offered by your company.
- The history of your organization and a description of its culture.
- Employee testimonials or profiles of employees in various positions across the organization.
- Information regarding where the company is located and why it is a good place to work and live.
Enable an auto response that will be sent out to every individual who submits a resume through the careers page. The response should thank the person for applying and may also include additional information regarding the hiring process or timeline if that information is available.
Finally, make sure the careers page is easy to find from the home page as well as other key points on the website, such as the “contact us” page and any pages that describe your company or its products or services.
Ultimately the goal is to create a positive impression of your company and make it EASY for potential candidates to apply. This will increase the potential of receiving qualified candidates to select from. Letting your website do some of the upfront work of communicating who you are and what you do also helps to weed out people who may apply to find out later that they are not interested in your product or service.
We’d like to hear from you! What have you included on your careers page that has led to a successful hire? Email us or post your comments below.