Every potential customer that comes in contact with an organization should feel informed, respected, and walk away with an overall positive impression of the experience. This is how relationships are developed and how customers are won. Few would argue with these basic tenets of conducting good business. Why is it then that these concepts are often forgotten when recruiting new employees?
Far too often potential hires are escorted through the recruitment process only to be left in the dark for days or even weeks waiting for some type of response regarding their candidacy. Corporate environments are dynamic and change quickly so often these delays are simply the result of changing needs or unanticipated events. However, candidates should still be provided with updates and should be kept informed regarding their status. Presumably these individuals have an interest in the organization, are familiar with the product(s), and most have personal interaction with at least one employee. It is in an organization’s best interest to leave these individuals with a positive impression regardless of the ultimate outcome. Every person who walks through the door could be a new employee, a future customer, or a word-of-mouth referral. It would be absurd to think that a sales representative would have a meeting with a potential customer and then neglect to follow-up to either close the sale or network for future prospects. Recruiters and hiring managers are the sales force for human resources and should live up to these same expectations.
When developing recruitment plans, organizations should factor in enough time to respond to each resume submission and every candidate evaluated. Depending on anticipated volumes this can be accomplished through automated responses, template emails, or personalized messages. Looking for employment can be a stressful time in many people’s lives. Imagine how those individuals feel when an organization takes the time to respond and provide timely feedback. Potential hires… potential customers, potential advocates, and potential word-of-mouth referrals!